FOUNDATION BRICK #3: Design Your SYSTEMS

Shh.... Don't Mention the 'S' Word
Top 3 Mistakes When Designing Systems and How To Avoid Them
In case you missed my previous blog, I've named 2024: The Year For Small Business Renovations and outlined these 5 Foundation Bricks you need to build a simple profitable brick business you actually love.
 

1. Embracing Your ROLE
2. Focusing Your TIME
3. Building Your SYSTEMS
4. Managing Your PEOPLE
5. Growing Your BUSINESS

And they all impact on each other so if you don't truly FIRST embrace your ROLE and focus your TIME, then cracks will appear in every other foundation brick.

Once you've made some tweaks and hard decisions on wearing the title of small business owner as a badge of honour and how you value your time, you can then target it more strategically to building the remaining 3 Foundation Bricks which will actually improve the profitability, productivity and performance of your small business.
 
In this blog, I'll share my top 3 mistakes when designing systems and why not spending time to document the knowledge in people's heads is hindering the productivity, profitability and performance of your small business.
 
You can read more of my blogs including about the first 2 Foundation Bricks here.
 
FOUNDATION BRICK #3  Design Your SYSTEMS
 
Mention the words 'policy' or 'procedure' and most people either cringe or roll their eyes.

I wonder if this is also your reaction?

When I mention 'systems' to small business owners and their staff, the responses are....

• I know we need them but...
• I wish we had them but...
• We've got them but ...
 
And the 'but' is often followed by one of several responses including....

• We're too busy
• We don't have the time
• We've got them but they don't work
• We've got them but no one follows them
 
And all of these excuses (sorry reasons) are actually valid.

But unless you start documenting the knowledge in everyone's heads (including yours), I know from experience three things will eventually happen.

1. The knowledge will walk out the door (when the staff member leaves and.or you burn out).

2. Mistakes will continue to happen which costs your business time and money.

3. Your small business cannot effectively grow nor be sold for the price you desire.

In my book, The Five Little Business Pigs, I outline the 7 mistakes to avoid when building your Systems so let me share with you here my Top 3 mistakes.
 
Top 3 Mistakes To Avoid When Building Your Systems
MISTAKE #1  Believing You and Your Team Have the Expertise To Do This
 
In my 25+ years experience in working with small businesses, it's been very rare to find someone in the business who can extract the step-by-step information out of the heads of the owner and every team member which explains exactly how they do their job, AND then be able to turn that information into simple procedures.

Think about your small business:
Does anyone have this skill and expertise...really?

When I give people a blank piece of paper and ask them to write down what they do, most people struggle because they do the task instinctively, and to unpack every single step is difficult.
 
Fortunately for me, this is one of my superpowers and the phrase I say the most when doing this work with clients is 'And now what do you do?'

If you answered Yes to my question, then here's my next question:

Are you giving that person (which may be you) the time and space needed to develop simple procedures, or are you like most owners who say to their staff, 'Please document what you do as you go through your tasks'.

If you say this to yourself or your team, please know IT DOESN'T HAPPEN AND DOESN'T WORK!

Why?

Because firstly, staff are too busy getting the many tasks done each day to STOP and document what they're doing.

Secondly, and most importantly, people are completing tasks instinctively by habit so unless you STOP and interrupt their cognitive thinking to drill down and determine what they actually did and when, you'll only get part of the steps because you're documenting what they THINK they do, not what they actually do.

So it's time to see if anyone in your business has my superpower of being able to extract and document simple systems.

If you do, then that's fantastic but please understand unless they are pulled offline or allocated specific and uninterrupted time during their work day to do this, it won't get done.
 
If you don't, then please invest in the help to get this done before it costs you anymore time and money.
 
BTW: I know a great person who can help (lol) so please book a chat here.
 
MISTAKE #2 Waiting Until Your Business Is 'Slow' Before You Start
 
Trust me, there is never a good time to document procedures – and the lack of  systems are definitely costing you time and money NOW!
 
And the longer you wait, the higher the risk this knowledge will walk out the door or cost you a client.

If possible, I always recommend to my clients that they document their procedures BEFORE they bring on more staff so they can give that person the best chance of succeeding in the role; rather than probably walking into a mess of some or no procedures which may or may not work.

And if there's just you in the business and you think you don't need to document how you do things, then please know that this belief means you never want to grow, get more help and take some time off.

Even businesses like mine where it's just me, need systems documented so you're not wasting your valuable time looking for that email to copy, those passwords, steps to update your website etc.

So start with my suggestion of blocking out 4 x 15 minute blocks every day – or even just one 15 minute block to start with; and make this a not-negotiable meeting to start building your systems.

It may not seem a lot but just 15 minutes a day means you'll actually have spent 1 ¼ hours a week solely focused on building your systems – and that's a lot more than the none you were doing last week.
 
MISTAKE #3 Building Systems Around People And Not Positions
 
It's great when people start documenting what they do.

However, unless these tasks are aligned with a position within the business, chances are you will only get that person's perspective AND their bad habits on how they do a particular task rather than how you believe it SHOULD be done.

Every time I've worked with a team to get a summary of the key tasks and responsibilities they do to then discuss this with the owner, the owner always says one or both of these phrases:

• Why are they doing that? They're not supposed to be doing that, that's NAME's job.

• I didn't know they were doing that.

As you can see, either response means there's confusion and probably duplication occurring in the business – all of which cost you time and money.

So when you start to design your systems, firstly document the key tasks and responsibilities within each position and confirm with your staff that it's correct.
 
Otherwise, you could be designing systems which are out of date, not needed or being duplicated unnecessarily before you even start.
 
And you can't do this without first documenting an organisational chart with titles and key functions in each position – and it's OK if your name is in all of them!
What's Next?
To start designing your simple systems, here's 5 questions to consider:

1. What systems are working at least 80% of the time?

2. What systems are out of date yet still being followed?

3. What systems are missing and need to be built?

4. What training do your staff need to ensure systems are being followed?

5. What needs to change in your thinking and actions so you can start maximising the profitability productivity and performance of your small business?

No system you design will ever be perfect (BTW – there's no such thing) or ever finished because with a Renovation Mindset, you always want to improve and make your systems as streamlined, simple and easy to use as possible.
 
And please remember, it's ok to ask for help.
 
No one is good at everything involved in running a small business – and nor should they.
 
And here's my final thought:
 
I'm often called into small businesses to help an owner sort out a 'problem child' employee and if that's how I start working with someone, then that's fine.

But I know that in the majority of cases, it's not the employee's fault because they haven't been provided with the toolbox for success – simple documented procedures showing them how to do their job AND the training to go with it.

And when I find this is the case, I share with the owner, as I do my audiences, one of the many quotes from systems specialist W Edwards Deming like this one:

Eight-five percent of the reasons for failure are the deficiencies in the systems and process rather than the employee.
 
The role of management is to change the process rather than badgering individuals to do better.

So I hope you'll start designing your systems for growth and success... one brick at a time.
 
Cheers
Tamara
Author: The Five Little Business Pigs Book

Tamara Simon helps owners build their small business foundations from straw to brick and beyond by...

- FIXING the cracks

- FINDING missing bricks

- FACING the Wolves

so they can FORGE AHEAD, be FORMIDABLE and FLOURISH.

For over twenty years as a Speaker, Author and Coach, she's been providing much needed support to small business owners, CEOs and their teams so they can build, manage and grow a simple profitable business they actually love.

So if your organisation's members are small businesses or you're a small business owner looking to renovate their business,then book your FREE 30 min chat with Tamara here.
 

And check out her website to find out how to work with her, and book her to speak at your next event.
www.tamarasimon.com.au

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